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Glow Blue for Mott

Branding, Design

I had so much fun designing this invitation for a pre-party for the North American International Auto Show Charity Preview in Detroit, benefiting C.S. Mott Children's Hospital. I also named the event, "Glow Blue for Mott," a fun play on the well-known University of Michigan Wolverines cheer, "Go Blue!"

The cover features a short-panel design, so part of the interior spread peaks out behind it when you remove the invitation from the envelope. This is a unique and inexpensive way to add interest to a folded piece.

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