I created a brand while working at Michigan Medicine to help former NFL player Charles Woodson inspire others to join him in raising research funds for the Little Victors at C.S. Mott Children's Hospital.

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The campaign name was inspired by Woodson's number when he was a member of the University of Michigan Wolverines football team (and won the Heisman Trophy!). My team and I created the wordmark and graphics to support his social media campaign and drive supporters to the donation site, and I also was happy to photograph him with one of his favorite pediatric patients at the hospital.